Dorrington
12 Gough Square
Year
2023
Services
- Bespoke Typography
- Signage & Wayfinding
Dorrington approached us with a vision to transform the underused basement of 12 Gough Square into a calm and considered wellness space — a meaningful addition for their occupiers in this centrally located office building.
The refurbishment required a comprehensive wayfinding strategy across both interior and exterior routes, guiding tenants efficiently to the new end-of-trip facilities.
We developed a bespoke set of icons and numerals inspired by the building’s architectural detailing — a visual language designed to sit seamlessly within the space, originally designed by dMFK.
Once a tired, disused basement, the space is now vibrant and purposeful — a quiet asset that elevates the building’s overall function and experience.
“I wanted to tell you how much I appreciate this enhancement to the building. I used it for the first-time last Friday, and the facility is extremely well thought through.”
An occupier, 12 Gough Square