Dorrington

12 Gough Square

Year

2023

Services

  • Bespoke Typography
  • Signage & Wayfinding

Dorrington approached us with a vision to transform the underused basement of 12 Gough Square into a calm and considered wellness space — a meaningful addition for their occupiers in this centrally located office building.

The refurbishment required a comprehensive wayfinding strategy across both interior and exterior routes, guiding tenants efficiently to the new end-of-trip facilities.

We developed a bespoke set of icons and numerals inspired by the building’s architectural detailing — a visual language designed to sit seamlessly within the space, originally designed by dMFK.

Once a tired, disused basement, the space is now vibrant and purposeful — a quiet asset that elevates the building’s overall function and experience.

“I wanted to tell you how much I appreciate this enhancement to the building. I used it for the first-time last Friday, and the facility is extremely well thought through.”
An occupier, 12 Gough Square