Bethnals
Bethnals
Year
2014
Services
- Art Direction
- Brand Identity
- Brand Strategy
- Digital Design
- Packaging & Print
Inspired by fit, detail and the diverse cultural hub that is London, Bethnals offers the perfect fit in one unisex jean.
Working with the founder from the outset, this comprehensive project included the naming, strategy and definition of the brand, as well as the design of the identity, garment labelling, clothing details, packaging, corporate stationery, website and flagship store in Spitalfields market.
Showcasing the unisex nature of the collections, we art directed campaigns in and around London's parks, pie shops, launderettes, warehouses, textile factories and streets.
