DodeCal

Mixing digital technology and traditional craftsmanship, DodeCal is a wooden polyhedra calendar designed with mathematical precision.

Drawing inspiration from the sides of the object, we based the identity around the rhombus shape, pairing it with a colourful gradient, line art illustrations and clear typography.

The split-view ecommerce website features an innovative product viewer encouraging the user to interact with the calendar and spin it for themselves, learning more about how its constructed via videos and slideshows.

Made using fully recycled, recyclable card stock and screen-printed with water-based inks, the product packaging adopts the same rhombus shape from the logo as a cut-out window, giving the consumer a sneak peak at the responsibly sourced timber inside.