Double A-Side
Double A-Side
Year
2015
Services
- Art Direction
- Brand Identity
- Packaging & Print
Double A-Side is an independent ready-to-wear brand inspired by, and manufactured in, London. We re-designed their identity, labelling, packaging and communications.
The clean-cut identity is based around the name itself with the A and bullet glyph literally being at the centre of everything produced. Where possible the circular centre of the logo is punched through the material to create a hole, from which everything is balanced.
The brand name is blind-embossed into the thick, bright white stock which is most successful on the luxury packaging boxes which were developed for a premium range of bomber jackets.
A system was developed whereby one label was used for all the entire collection, circling the relevant size depending on the garment, adding a small bit of personality into the experience.