Double A-Side

Double A-Side

Year

2015

Services

  • Art Direction
  • Brand Identity
  • Packaging & Print

Double A-Side is an independent ready-to-wear brand inspired by, and manufactured in, London. We re-designed their identity, labelling, packaging and communications.

The clean-cut identity is based around the name itself with the A and bullet glyph literally being at the centre of everything produced. Where possible the circular centre of the logo is punched through the material to create a hole, from which everything is balanced.

The brand name is blind-embossed into the thick, bright white stock which is most successful on the luxury packaging boxes which were developed for a premium range of bomber jackets.

A system was developed whereby one label was used for all the entire collection, circling the relevant size depending on the garment, adding a small bit of personality into the experience.