Farah

Synonymous with the British music scene in the 1960s, Farah was a brand with an established heritage, looking to target a new audience.

We were asked to work with Farah on their strategy and market positioning, before updating their brand identity, internal collateral, garment packaging, labelling, photography style and online presence.

Working with Farah for over five years, we have overseen all aspects of the brand including advertising, marketing materials, special campaigns and branded partnerships. We have also advised on their interior direction and store fit-outs.

Continuing our long-standing relationship with the brand, we were tasked with launching three new collections; Farah Jeans, Farah Classic and Farah Sport.

Retaining the visual aesthetic of Farah, the identities for each are sympathetic to the heritage of the company, whilst also maintaining their own individual signifiers.