Responsibility Report 2019

Working with the GANNI Sustainability Team, we helped them articulate the exemplary initiatives they are working on in order to become a more conscious and responsible fashion label.

Through a series of workshops and conversations held at their Copenhagen HQ, the teams’ work was compiled into a report containing their findings and data-sets, documenting their progress in this crucial field.

Following the GANNI aesthetic, we limited the typographic styles to create a hierarchy of information meaning that even if the report was skimmed key highlights would still be taken in.

The main aim of the report is to communicate the years findings clearly and succinctly, maintaining the readers attention. To make the content as engaging as possible interactive graphs, animations, image carousels, pull-quotes and large statements were designed.

Inspired by the newly created GANNI GAMEPLAN of 'Planet, People, Product, Prosperity' we used colour to denote the different sections of the report, helping to separate the content and give each section its own identity.

Photographic assets, which supported the themes in the report content, were commissioned and shot by GANNI's in-house creative agency. It was also a chance to dig into the GANNI photography archives, using images from previous campaigns, shows and exhibitions.

Upon submission to the UN, the report was nominated for an ‘SME Sustainability Reporting Award’ with winners announced in September 2020.