The Communications Store

The Communications Store is a strategic brand development, PR and communications company; partnering with some of the world’s most exciting, entrepreneurial and pioneering brands.

With an expansion in size and a development in offer to their clients, we were invited to redesign their identity and corporate communications to better align their future goals of sustainability and inclusivity. The resulting logopack is designed to work for a range of applications and different platforms, giving the team flexibility in how they present themselves.

Using abstract visualisation, we show the different ways communication can be put out into the world and how good ideas can spread. With each dot representing a message or an idea, we can direct them to create streams, affect their movement to show environment, or layer them to create beautiful textures.

The movement is inspired by nature; like particles blowing in the wind, droplets creating ripples in water, flying like a murmuration of birds - all working collectively for a common cause.

The earthy colour palette and tactile choice of paper stocks is inspired by the balance found in the natural world. One of our findings from the brand workshop was that the company thrives on physical connections. This physicality is translated into the printed brand materials, feeling textural, natural and honest.