First Word Records

Werkha

Year

2019

Services

  • Art Direction
  • Bespoke Typography
  • Motion

Werkha is known for a uniquely eclectic blend of electronics, broken beat, soul and jazz.

"Play in music is so important and these tracks are the ones that best personify play and curiosity, in both their sound and process."

We represented this playful approach by creating building blocks of abstract shapes inspired by the name of the artist. The resulting identity and environment was used across the physical and digital releases, social media campaigns and visuals during live sets.

"Music is work. In all its different ways, it's a craft that I apply myself to and exist by. As much as that is about love, it's also about pouring in time, effort, patience & rigour."

'All Werk Is Play' marks Werkha's first full-length solo project and sees this multi-talented musician produce a delightfully vibrant body of work.

"This record is dedicated to mixing things up, to walking down that street because your feet took you that way, to deciding not to take the bus today, to moments of improv, to breaking with convenience, to challenging structure, to play."