Yardarm

Yardarm is a family-run, independent wine and provisions shop in Leyton, East London.
During the first lockdown of early 2020, we worked with Yardarm to give their existing brand a refresh and help pivot their business to adapt to a more digital-centric world.

Taking inspiration from the updated logo, we created a series of tiles that could be used to create unique and flexible patterns. These patterns were then applied to a multitude of formats including packaging, stationery and digital media.

To bring their business online, an e-commerce site was created to house their extensive wine and beer collection allowing them to reach a larger customer base.

We also helped introduce hampers, gift boxes, at-home tasting packs and a wine subscription service which were all available via contactless local delivery.

Working with Liz Seabrook, we created a suite of images that beautifully demonstrated the carefully curated selection of products Yardarm have on their shelves. We've since expanded this image library with shots of the dishes now available from the newly opened wine bar next door to the shop.

Working with Yardarm was one of our lockdown success stories, helping them to stay open, better service the local area and ultimately increase their turnover via their new website.