Bloom
Bloom
Year
2024
Services
- Bespoke Typography
- Brand Identity
Bloom specialises in complex refurbishment and retrofit, bringing a fresh perspective and a technology-led approach to construction. We created a brand identity that brings its ambition and technical capability together, balancing a progressive presence with the assurance clients need when entrusting a partner with demanding projects.
The identity takes its cue from how Bloom works: separate elements brought together with precision to create a coherent whole. Drawn from the counter of the B in the wordmark, a simple geometric form becomes the building block for the symbol and pattern, its curves echoing the rounded terminals of the primary typeface.
Modular and robust, the symbol reflects different expertise working in a cohesive relationship. The pattern extends this idea across the identity, combining individual forms into larger compositions. Together, they connect the precision of construction with the promise of renewal carried by the Bloom name: giving existing buildings a new life.
The result is a cohesive identity that expresses organisation, precision and control, combining the assurance of a construction partner with the visual confidence of a progressive specialist.
